Every Monday we ship a category-anchored report: the viral formats that broke through this week, why they worked, and three experiments your team can ship on Tuesday.
Format #1 — "POV: the streak broke" HIGH REUSE
4 creators, 2.8M median views. Hook: silent shock → text overlay. Adapt: Duolingo-style streak loss framing.
Format #2 — Before/after language confidence test MEDIUM
3 creators, 1.1M median. Split-screen self-interview, 7 days apart. Works when the "before" is vulnerable.
Not a trend feed. Not a link dump. A briefing built for operators.
Trends
Hook, narrative, emotion — every trend broken down with real thumbnails and the structural pattern underneath.
ICP Match
Each format tagged with reusability (HIGH/MEDIUM/LOW) for your ICP, plus concrete adaptation notes for your app.
Experiments
Priority-ordered experiments with expected signal, success metric, and decision gate. Pick one, ship this week.
No blast list. Human-reviewed every week.
We crawl short-form platforms for your app's category every week — TikTok, Reels, Reddit, YouTube Shorts.
Formats that appear ≥3 times get clustered into trends. One-offs get flagged as references, not repeats.
We translate each trend into a test your team can run — hook, format, asset list, success metric.
The team that actually ships growth experiments — not the one that talks about them.
Growth Leads
Past the dead-air stage, not yet at performance-marketing scale. The window where content is the lever.
Founders
You don't have a creative team yet. You need someone telling you what to film this week, not "be authentic."
Creator Marketers
You already ship 3–5 videos a week. Now cut research time from 4 hours to 0 by outsourcing the scan.
Tell us your app, your ICP, and one growth question. We'll ship the first report inside 7 days.
Get your first report →